If you don’t know what a blog is, this post, “Why Do You Need a Blog” should get you up-to-date.
Already on the same page? Cool. Let’s move on to why you need a blog as a marketing tactic.
Now think about the ways people find your website:
They could type your name right into their browser, but that’s an audience you already have. They know who you are, you’re on their radar, and that doesn’t help you get more traffic on top of what you’re already getting.You could pay for traffic by placing tons of paid ads, which isn’t illegal, but still quite expensive. And the second you run out of money, your traffic stops coming, too.
How can you drive any traffic? In short: by blogging, social media, and search engines. Here’s how it works.
Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search. We’ll get into more of the benefits of blogging on your SEO a bit later, but it’s also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what new content to surface.
Blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks– Twitter, LinkedIn, Facebook, Pinterest– which helps expose your business to a new audience that may not know you.
1) It helps drive new traffic to your website and works closely with search engines and social media to do that.
2) It helps convert that traffic into leads.
3) It helps establish authority.
4) It drives long-term results
“Establishing authority” is a fluffy metric– certainly not as concrete as traffic and leads, but it’s pretty powerful stuff. And if you need to tie the impact of blogging to a less fluffy metric, consider measuring it the same way you measure sales enablement. That’s what many of your blog posts are because at the end of the day.
The best business blogs answer common questions that their customers and leads have. It’ll help establish you as an authority in their eyes if you’re consistently creating content that’s helpful for your target customer. This is a particularly handy tool for Sales and Service professionals.
While you might not see immediate results, over time, you’ll be able to count on a predictable amount of traffic and leads for your business without any additional resource investment– the work to generate that traffic and those leads is already done.
For the meantime, if you want to make fast, extra income while waiting for your blogs to generate result, you might want to check out this link that will lead you to a fast commission: http://www.empowernetwork.com/comingaugust8th/?id=3602863
If you ‘d like to learn more about the long-term impact of blogging and how to reap even more benefits from the blog posts that are ranking in organic search for your business, learn more from us.
Source: Best Business Blog