Selling and Value What Do All Small Businesses Have in Common?
According to the website Internet Retailer, there are upwards of 24 million businesses online, but only about 650,000 of them generate $1,000 or more annually. Not every small business in the world has a website or e-commerce functionality. The world of small business is much bigger than just what’s online. Regardless, the same strategies and principles apply to all small businesses, online or off.|The world of small business is much bigger than just what’s online. Regardless, the same strategies and principles apply to all small businesses, online or off.
Warren Buffett is the CEO of Berkshire Hathaway, which is the parent company of numerous insurance, energy, manufacturing, finance, real estate, publishing, and other businesses. A single share of Berkshire stock is currently valued at more than $200,000.
It’s a successful and well-diversified |a well-diversified and successful conglomerate. Yet, when Buffett purchased it in 1964, Berkshire Hathaway was a failing Massachusetts textile mill, known for making the linings for men’s suits. When Buffett purchased it in 1964, Berkshire Hathaway was a failing Massachusetts textile mill, known for making the linings for men’s suits. Buffett maintained that line of business for a few years before moving into other investments and eventually shutting down the textile operation.
Like Berkshire, there are many big companies around today that started out selling one kind of product or service but now do something different.
But there are small businesses too.
Away from Affiliate Marketing
There are many businesses primarily involved in showing people how to make money online. This involved teaching people how to generate traffic and the basic mechanics of getting leads and building a list. Many customers became business affiliates and marketed various products geared toward online success. Others used what they learned to market their own products.Some are just focused on “business education.”
By “business education,” I don’t mean training on how to run an internet marketing business. Rather, it means addressing the challenges that all small businesses– online or off– have in common: how to get more customers, how to increase productivity, or how to hire with confidence, just to name a few.
Small business owners are a much larger audience than affiliate/online marketers. We have the educational and training resources to help anyone start and grow their own business, as well as protect their assets. So, we haven’t quit the affiliate marketing business, but we’ve merely widened our gates to include all small businesses. We have shifted our focus toward education and training products that apply to and will benefit any business owner. Small business owners are a much larger audience than affiliate/online marketers.